Archive for February 22, 2012

How to Explode Your Online Profits With Offline Marketing

Feb 22nd

Posted by charles in Offline marketing

Online marketing is rapidly becoming one of the most popular business opportunities in the world. One of the things that most online marketer fail to realize is that even though your main focus is and should be the internet one could make a killing marketing offline. I honestly do not know why offline marketing has become a lost art but if you are serious about maximizing your true earning potential you may want to consider this still very profitable method of marketing.

Here are a few ways that you can do this:

1. Get some business cards made. No matter what you are promoting online you should have a business card. It doesn’t have to have your name and phone number on it. You can simply have a short message on it and your web address on it. You should always keep these on you because you never know when they may come in handy.

2. Use flyers. I know this seem completely old school but flyers can still be very effective. It’s all about where you put them. The first thing you need to do is make sure that you create a simple but enticing flyer that will get the attention of people. After you have your flyers all ready to get you need to think about what you are offering and where would potential buyers be.

For example: If you are marketing something to do with baseball you probably would want to go to baseball games where you will be able to leave flyers on cars chairs and even the bathroom. You don’t have to even being noticed doing this. You can distribute your flyers without bringing any attention to yourself. On the other hand if you are more of the “hey look at me” type of person you can literally pass your flyers out to people coming in or out of the game.

3. Run ads in mini merchants and newspapers. I am pretty sure that whatever you are promoting online can be promoted effectively in your local newspaper or a mini merchant or any type of offline publication that allows ads. Once again, you need to make sure your ad is catchy. Always write ads with the thought of “what would make someone go to my site”.

These are just a few simple ways that you can really increase your online sales. No one really promotes offline anymore and this is exactly why you should. I really do hope that you implement these very effective tactics to grow your online business.

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Online Marketing For Offline Business

Feb 22nd

Posted by charles in Offline marketing

Geographical marketing of local brick and mortar businesses on the Internet is a very important part of your overall marketing strategy, if not the most important aspect. It is something that all businesses should do no matter how small. Today over 80% of Internet searches result in an offline purchase. Do you really want to miss out on this fact?

If you use the Internet at all you know that when you want something, you get on your computer and you “Google it” to find it (or maybe you try Bing) but you go to your computer and you look for the product that you want. If you see no local results you might turn to your phone book, assuming you even have one, but if you find a business carrying the product you want, that’s where you go.

The great news is, this marketing your small business budget can afford. I am not saying to cut off all your offline marketing but the truth is, you need online marketing more than anything right now. You must have some sort of web presence.

You can do this in a variety of ways:

A self-hosted WordPress blog/website – Essentially all a blog is, is a dynamic website that has changing content that can be interactive. They are easy to set up, inexpensive, and can be as complex (and expensive) or as simple in terms of design as you want. You own your content, no one can delete it unexpectedly, and you have tremendous control over design, SEO (search engine optimization), and other features that will help your website/blog be found.

A Free Blogger or WordPress.com blog – Completely free, but you have little control over design, and there have been times when users go to their blog to find that it has been deleted. They did not save all their wonderful content and it’s just all gone. This is a good way to start, but make sure to save your blog content.

Social Media – You can get a free Facebook account, and a free Twitter account and make sure to keep them updated, but honestly this should be done in conjunction with your website/blog anyway. It is a good way to get a following and a lot of traffic to your site, which means more traffic coming in your door. If done properly, some of these things can be completely automated.

With it being so simple to get started, why would you want to miss out on any of the local clients that are out there every day searching for you 24/7.

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