on marketing, traveling and living…
charles
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Posts by charles
Offline Marketing Secrets
Apr 29th
There are a few offline marketing secrets that I would like to share with you today in this article. The offline marketing secrets are secrets that you more than likely have never heard of before, so brace yourself for the stunning information that I am about to reveal to you. If you’re looking for offline marketing secrets to further enhance your business, then this article is for you.
The internet is known as the “information superhighway” and it is revolutionizing the way that people do business. More and more people are gravitating online to make purchases and to do their shopping but it hasn’t reached a point yet where it will fully surpass traditional ways of doing business.
With that being said, I think that it’s still important that you learn how to market your business offline because the time hasn’t shifted yet where 80% of all consumers will do their business online. The advent of the internet has made it easier for people to buy online, but just because it’s there, it doesn’t mean that people want to use it full forced.
The offline marketing secrets that I want to share with you in this article today are techniques and strategies that I have used myself. I used to be heavily involved in offline marketing so I know what it takes to have success offline. If you follow my steps, you too can have success.
Here’s one of the first offline marketing secrets that I want to share with you.
1) Direct mail marketing
Direct mail is getting more and more expensive as we speak but that doesn’t necessarily mean that you have to quit it altogether. You can still make direct mail work – you just have to be a little crafty. There are 3 elements that play a part in your direct mail success: your list, your offer, and your sales letter.
You need a good list if you want to have success with direct mail. And it may even be in your favor to purchase a really expensive list. And when I say expensive, I mean getting really specific with what you’re looking for in a list. Usually the more specific you get with your list, the more it will cost you.
For example, if you wanted a list of people who lived in Los Angeles, California, male, and between the ages of 35-40, and who are fishers – you would more than likely pay a good fee for a list like this. You can get even more niche specific with your list and see if these people have a Visa or MasterCard, who are into fishing, or who are subscribed to a tennis magazine.
When you get more niche specific with your list, it will cost you more but it’s almost always worth it in the end. To find a list like this, you will want to begin your search in something called the SRDS. The SRDS is located down at your local library for free. It’s a 4-inch thick book and you can more than likely find a list that relates to whatever it is that you’re selling.
Another part of the direct mail sequence is your offer. Without a good offer, your recipients more than likely won’t respond to you. Part of crafting a good offer is knowing the group of people that you’re mailing to. If you haven’t done your market research first, then you more than likely won’t have success with your mailing.
In your offer, be sure to include alot of bonuses that you can use to inspire your prospect to take action. People love bonuses and premiums, so keep this in mind when developing your offer.
The last part of our offline marketing secrets direct mail sequence is your sales letter. You need a strong sales letter if you want to have success with direct mail. Lead with a strong headline and excellent sales copy. Be sure to include alot of bullet points because this is what really tells your reader what’s in it for them. You should make it a point to develop a swipe file or a list of winning ads and sales letters that you can use to emulate successful sales letters.
Take these offline marketing secrets and use them to have success in your business today.
Good luck with using these offline marketing secrets to your advantage.
Creative Offline Marketing – Part III
Apr 28th
Celebrity Endorsements – They aren’t as expensive as you might think (unless you try to get Sean Connery or Tom Cruise). The key is that you need to use celebrities that your target market recognizes as such. So Tony Rice would make a great celebrity for bluegrass and acoustic guitar enthusiasts. Not so much for gardening fans.
CD Salesletter – People generally won’t read 90 minutes worth of copy, but they will listen to it. The perceived value is much higher than a traditional salesletter as well. They can listen to it in their cars, on their walkmans (although today everyone has an iPod…why not use a podcast instead?). The point is that you can cram in a lot more information. You can do testimonials in their own voices, have sound effects or music. Anything to help advance the sale.
Thank You Letters – Whether you send gift certificates, coupons, a 2 for 1 special, a free gift, or just a friendly thank you letter to stay on your customer’s radar screen, these types of letters are memorable and encourage your customers to send you referrals. As always, these types of letters should be personalized, and never use a mailing address letter on the envelope.
Example:
Dear Mr. Smith,
I hope you are very pleased with your recent purchase of my quality artwork. May it bring much viewing pleasure for you and your family for years to come.
Being an independent artist, I truly appreciate your business! I really want to personally thank you!
You should know that a recent painting I did was auctioned locally for more than $10,000.00! My work is featured at local art shows, and my original Silent Tempest painting has been on display in the Wadsworth Atheneum In Hartford since 1998. That means if you hold onto your painting, you’ll likely see its value increase considerably.
As you may know, I also paint custom portraits, landscapes, abstract art, and theme-based artwork from your choice of subjects.
What does that mean for you?
Good question. I just moved into a new, more spacious studio, and I’m having a special sale just for my best customers. Here’s what I want you to do (you’ll love this): call me right away for a absolutely FREE, no obligation quote on any custom painting you’d like me to do for you. But…
Don’t tell me you have this letter
until after I give you my free no-hassle quote.
Only then tell me that you have this letter, and I’ll knock off an additional 21% off of my already ridiculously low price.
That way you’ll know for sure I haven’t “padded” my price just to give the appearance of a sale. I’m going to let you trick me!
Why would I do this? Simple. I want you as a customer for life. Most of my customers come back again and again, because they love my inspiration and extraordinary use of colors. And they appreciate the fact that no other local artist enjoys an appreciation on the value of their paintings as I do.
So call me today at (555) 555-5555 for your FREE quote.
Very Truly Yours,
John Artist
P.S. Remember, call me right away to take advantage of this most exclusive offer for my best customers only.
P.P.S. Also, don’t tell me that you have this letter until after I give you my rock bottom price first!
Ok, obviously that’s fictitious (it’s a reprint from a sample letter I included in my Money Magnet newsletter). Plus I personally wouldn’t use price as a selling point for an artist (unless your market warrants it), but you get the idea.
One car salesman collects the name and address of everyone who comes in to check out a car. Then he sends them a personalized letter, thanking them for stopping by, and telling more about the car they looked at, it’s features, benefits, etc. Even if it results in one more sale a year (and he gets more than that), it’s worth it in his case.
to be continued….
