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Link Popularity
Link Popularity
Link Popularity – How Important Is This?
Nov 15th
Link popularity is one of the most important ways to increase your website’s ranking with search engines. This is very important for your website because you’re more likely to appear on the front page of the search results if your website has strong link presence.
Why is link popularity so important?
Most webmasters and SEO professionals will tell you that the more popular the site your website is linked to, the more important search engines will think your website information is. This is a particular assumption because websites with high page ranking are already important because they display important information in its pages. So, if one of those high page ranking sites displays a link going to your website, search engines will believe that your site is also displaying important information.
Does link popularity affect your website’s traffic?
It helps your website to receive more traffic, sometimes gradually and sometimes really fast. If your website is linked to several high page ranking websites, you’re probably going to receive a lot of traffic. However, if you are linked to websites with low page ranking, your links to high page ranking sites are going to quickly lose their importance leaving your website in a poor condition when it comes to page rank.
How is link popularity measured by search engines?
This is a very complex process. Search engine weight the importance of incoming links, but they’re often checking that webmasters are not trying to link their sites to important sites only. They constantly check for the relevance of the link. Let’s say that you have a link on YouTube, and this link sends traffic to your website, but your link was built on a prank video, and your site is about furniture sale. Search engines will understand that you have a link on an important site, but they will also know the link to your furniture website has nothing in common with the video of a prank; then, your link will be useless, and will add no rank to your site.
You have to always make sure to build important links to your site, otherwise all your hard work could end up useless.
The Changes in Link Building and Why You Must Change Your Link Building Methods
Nov 14th
Almost every webmaster is aware of the fact that link building helps to build up ones’ site page ranking but the truth is that most people are still ignorant of the fact that various search engines are changing the ways they value different types of links. It would have been possible to say that most of the link building methods used some years back is still relevant but this can be mere wishful thinking because the reality is pointing at different direction.
Link exchanges used to be very effective in boosting the page rankings of the sites involved but there were many black hat techniques that were added to it at the time. This and the need to provide more pin-pointed results to web searchers has made the search engines such as Goggle to change the ways their algorithms scrutinize and values the various web links. One important link that will give any website or blog the needed higher page rank are the links that are coming from similar or related sites or blogs. These links will carry more value if they are coming from such domains as.edu or.org because these aren’t commercial domains and the search engines reasons that they must contain valuable information.
You may need to know that these inbound links that are pointing to your site or blog are seen as solid votes of confidence or votes or trusts as the case may be, especially if the links are coming from sites that are highly ranked in the search engines already. You aim at this stage should be to find many ways of getting just one way inbound links from relevant sites so that your site will start ranking higher in the search engines’ result pages. The benefits of having such quality inbound links transcend link popularity because there is enormous direct traffic to think of when the link to your site or blog is strategically spread across various platforms.
It is no longer possible for you to exchange links and expect any higher page ranking because the search engines’ robots now take less or no notice of links that are exchanged. Rather they are looking out for one way inbound links. So if you are under some obligation to exchange link with some very top ranking sites, you must try and put such outbound links in your low ranking pages so that it wouldn’t negatively affect the overall ranking of your site or blog.
You may also need to know that the search engines are always eagerly looking for ways to get to the exact information that is being searched at any given time. One way you can help the search engines’ robot’ to do that is by proper use of your keywords in the anchor texts where your links are placed. For example, you can use such phrase as ‘Get COSMETIC DENTIST HERE’. Assuming that is your keywords phrase. This is much better than just writing ‘CLICK HERE’ as your link texts.
