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Link Popularity
Link Popularity
Why Landing Pages Are Necessary for Your PPC Campaigns
Dec 30th
More often it has been observed that PPC campaigns are directed to pages within the client’s website that seldom have the essential features needed for a visitor to accomplish a choice based on an action or goal. Also, many pages seem to have content more focused on achieving organic rankings as opposed to conversions or more importantly sales.
When you embark on paid search campaigns, you are investing in traffic generation, with the desire that visitors are converted into leads and then into sales.
To accomplish a result with your investment, your pay per click traffic should be sent to landing pages that have been specially created to convert users to leads and sales.
You can find several features that have the potential of assisting users to complete the lead form. In order to maximize leads, the following should be applied on PPC landing pages:
The Lead FormThe lead form should feature only form fields that are useful for following up a lead, and should be above the fold. Avoid creating several fields so that the user will be attracted to fill out the form. Try and keep the form as simple and short as possible.
Calls to ActionYou need compelling messages on your landing pages to get users to do what you want them to do. In the case of leads generation, you want users to complete the form; the secret of achieving this is the way you structure the message provided on the page. Having a single desirable goal helps a majority of the landing pages to convert best.
TestimonialsThis is probably the most excellent way to obtain more business. Testimonials are simply references to your business, from the previous customers.
OffersOffers are a great way to attract users. They are what you give users in return for the information they supplied you. Offers can be in different forms such as free downloads, whitepaper, or a free product. A juicier offer attracts users to supply their information.
Value PropositionsThe competitive advantage at your disposal is value propositions, they are also techniques you can apply to assist your customer’s business. Value propositions should be made simple to read; preferably, outline them with bullet points.
Recognized Awards from Your IndustryThis is a way to showcase the competency and excellent nature of your company. Mentioning or even providing evidence of awards from your industry shows that your business is among the top rated in your industry, and it encourages the user to choose your company.
Fewer Content and navigationThe exciting thing about paid search marketing is the ability to select where to direct a user depending on the search term or keyword entered by such user. For this purpose, there is no need for much navigation since the user is already provided with exact information to match the search query entered. Also, keep landing page’s copy precise and brief.
The factors above are proven for maximizing conversion rates, and will help increase the return on your PPC campaigns investment.
Why Link Building Fails
Dec 29th
The prime objective of a link popularity campaign should be to help a site rank higher. Every link popularity campaign is started keeping this factor in mind. Sometimes it is observed that a seemingly successful link building campaign turns out to be a failure. Why does this happen? Reasons vary. Most of the times it is due to choosing the wrong Link Building Firm. Another reason could be the lack of knowledge about how to go ahead with a link building process.
Let us take a look at some of the important reasons which lead to the failure of link building.
Neglecting the importance of Back links: Back links play a pivotal role in driving targeted traffic to a site. You can’t expect a stranger to find your location unless you give him a particular address. Similarly, in absence of back links, a site will bear the brunt of not receiving visitors and potential customers. Visitors would not know how to find you. What needs attention here is- back links should be posted on relevant and thematically similar sites. Other wise it is as good as having no back links.
Neglecting Inner Pages: Quite often the back links direct visitors to the homepage of a web site as the homepage holds the crux of a site. What usually skips our mind is that inner pages too are vital in terms of theme and content. Consider the following scenario- A visitor looking for Italian furniture is driven to the homepage of a home d?cor website which has no specific information regarding various types of furniture available. This will most likely end up in driving the visitor away.
Links from irrelevant pages: Most of the times people fall for the temptation of having as many back links as they can have. This makes them go on a linking spree. This is one of the main reason why link building doesn’t yield results. Giving back links of your site on just any site out there does not mean a targeted traffic will flow to your site. In fact, that is impossible. There is no point in placing a books website link on a garments website.
Linking with bad neighbors/ FFAs: Reciprocal linking is a good way to promote your web site. Again, this is where most link building campaigns take a severe beating. Reciprocal linking pays only if a site is linked to another reputed and popular web site. Posting links on free for all sites and sites with malicious reputation only brings a bad name to your own site.
Juxtaposing back links with many outbound links: As per Google’s algorithm, the number of out bound links on a page should not exceed 100. If a site’s link is placed on a page having more than 100 other links, no PR juice will flow and Google will not index that site. This will ultimately mar the PR of a site.
The above mentioned points highlight some of the reasons why a potential link building campaign fails. A well directed approach with a thorough understanding of link building process can help one make it a success. The onus is on a site’s owner to ensure that none of these avoidable mistakes get repeated.
Building Up Backlinks The Right Way
Dec 28th
Building up links the right way involves a lot of hard work. Gone are those days when you could fool a search engine into picking up a page for top ranking by stuffing it with irrelevant keywords. Post-Google, search engines have become much smarter by refusing to touch those pages that have irrelevant use of keywords.
There are many ways of building backup links the right way. One of the best ways is to present information that is unique and updated. Improve the value of the information that you are providing so that other sites can link to you without expecting any reciprocation. Even if the information that you have is available on other sites, just presenting them differently and giving it an organized look can make your site different from others in the same category.
Creating an innovative tool, application or service can get people talking about it. They will surely link with your site to try it and share it with others. You can provide a service that solves problems to draw traffic to your site.
Make it easy for people to link with your page. If you have a unique service or product, capitalize on it fully to make the most of its uniqueness. You can choose link codes with well-written link texts. Provide easy-to-use tools that are predominantly visible to even casual visitors.
Keep your target audience in mind while developing page optimization or link building strategy. Always aim at creating value for your visitors. Improving the quality of the content helps in earning natural backlinks for your website and benefits both you and the user. You can also expect to attract more relevant and high-quality traffic by adopting such unique and innovative measures.
The long-term option of developing natural backlinks is preferable to the risky short-term option of non-earned backlinks by resorting to methods such as spamming or buying links. While in the past, the strategy of participating in link schemes might have paid off and was even perceived as strategically acceptable, times have changed. With Google refining its link weighting algorithms lately, buying backlinks no longer works as effectively as it did in the past.
The correct strategy is to adapt to Google’s link-weighting measures for better quality control and to attract the right type of audience. This involves optimizing your content so that relevant and quality websites are obliged to link to you by choice. Link building is undoubtedly going to be the best option for optimizing traffic in the foreseeable future. They are going to be the easiest parameter for a computer program to judge the quality and importance of a website.
One old strategy that still works is creating your own topical directory about your niche field. It obviously involves linking to your website and back linking to other trusted and important sites as well. The directory will no doubt attract links on its own, if it is made innovative and resourceful enough to grab the attention of others.
