on marketing, traveling and living…
Internet Marketing
Internet Marketing
WordPress – .Com or .Org?
May 27th
If you are new to blogging, you may be wondering what is the difference between WordPress.com and WordPress.org? There are many similarities as well as a variety of differences but each blogging platform fulfills a need for the bloggers in today’s society. WordPress.com is a great introductory website to start blogging and learn the intricacies of blogging unless you plan to monetize the blog. If your intent is to monetize your blog, then you should definitely begin on WordPress.org and not risk the chance of being banned from WordPress.com and possibly losing access to your content.? Some have been banned and lost their content, however, I was requested only to remove the links. This may be a new policy, but I would not want to risk it. Many may consider WordPress.org for the seasoned blogger. However, if you are not intimidated by the setup, there is no reason that you could not begin there.
When I began blogging, the main difference that I knew was that at WordPress.com, all I had to do was create a free account and get started. In contrast at WordPress.org, the blog had to be self-hosted. I had no earthly idea at all what that meant at that time.? However, after beginning on WordPress.com, it wasn’t long until I made the move to WordPress.org.
WordPress.com is a good choice if you only wish to share you thoughts,? photos, and other information with others. As stated above it is not the best choice if you intend to monetize the website. WordPress.org, on the other hand can be monetized without any problems and would be the best choice for business use. Therefore, if the website is for business purposes, it is not worth the risk to begin on WordPress.com.
WordPress.com, as stated above is a free account and the hosting of the blog is included. It is simple and easy to set up and the website is available instantly. Since the blog is actually hosted at WordPress.com.,? you will be given a web address which is “your user name”.wordpress.com. If you wish to have a specific web address, you may purchase a domain name and forward to it. Creating an account on WordPress.org is also free, however, the hosting of the blog is not included. Therefore, it is not quite as easy to set up and can be quite intimidating at first. It is necessary to purchase and register a domain name and create a hosting account through a reliable online marketing service such as?Go Daddy or Host Gator, or another hosting company. Some of the hosting companies offer a one step set up which makes it much easier. Once you have created the account, there is a waiting period of up to 24 hours before you can set up your WordPress.org blog.
Once the account is set up and you are ready to begin, selecting a theme is the next step. The theme selection is basically the same with the exception that WordPress.org offers almost an unlimited number of themes. There are free themes available through WordPress.org and there are numerous paid themes available as well. The themes on WordPress.org tend to be more sophisticated and a wider variety than WordPress.com. However, it is possible to find a great workable theme on WordPress.com.
Once your theme is set up and ready to go, WordPress.com does not offer options to customize the theme. Customizing options are available on many themes on WordPress.org. The customizing options depend totally on the theme selected. Widgets are available on both blogging platforms allowing some additional customization. Both blogging platforms have identical features for creating a new post including the insertion of? images, videos, and audio. Links may be created on each platform as well as inserting embedding media.
WordPress.com does not have the option for plug-ins. However, they are almost unlimited on WordPress.org. You will find plug-ins available to track website statistics, to filter spam, to optimize your blog for the search engines, to create a poll on your website, to utilize for social bookmarking, to help with keywords and links to similar websites, and more. Since many of the themes in WordPress.org are search engine optimized or have a plug-in for search engine optimization, they are generally more recognizable and generate a better ranking in the search engines.
As you consider your intent and evaluate your options, just remember that both blogging platforms serve their purposes in the blogging world. You must consider your intent as you consider the needs that each will fulfill.? Careful evaluation of each blogging platform will help you choose the one that is right for you. Why not let Connect and Assist help you get started blogging and increase your internet presence?
How To Install WordPress – A Quick Guide To Installing This Popular CMS
May 26th
WordPress is widely becoming one of the most used CMS systems that you will find on the Internet, quickly rising to compete with other favourites like Joomla and Drupal. You can either incorporate WordPress with your existing site or base the whole site on top of WordPress, but which ever option you choose you will still need to be able to install the WordPress software unless your hosts are kind enough to offer this as a one click install.
Having installed WordPress a few hundred times over the past few years, we have been lucky enough to learn from the best and therefore offer a step by step installation guide to WordPress, which we present below.
1 – Download WordPress – This is probably the easiest part of this whole process is the first step.
All you need to do is go to the WordPress site – wordpress.org and click onto the Download now button. Save this file somewhere on your PC that you will be able to find.
2 – Unzip WordPress - You then need to double click the zip and unzip the files into a safe place.
3 – Upload WordPress Folders - You need to decide whether you want to base your website on WordPress or just use WordPress as part of your site.
If you want to run your site on WordPress, then upload the files to your normal web folder, usually public_html or similar. If you want to incorporate WordPress as part of the site, upload the WordPress folder as a whole folder into the same place, just keeping the files in one folder rather than unloading them all into the root.
4 – Add Your MSQL Databases – Providing you have access to your CPanel or your domains control panel, you will need to create a MYSQL database before you continue. When you do this make sure you either keep the window open with the details in or write them down, as you will need the database name and password for the next steps of the installation process.
5 – Edit The WP-Config-Sample – In the root of the WordPress folder you have opened on your computer, you need to find the file called wp-config-sample and then open this in an editor like Dreamweaver or you can use notepad if you do not have an editor. This can be one of the most complicated steps, so it’s important you do this, step by step.
There are initially three things you have to change:
define(‘DB_NAME’, ‘database_name_here’);
Using the details you have saved, enter the full NAME of your database in between the ‘
define(‘DB_USER’, ‘username_here’);
Using the details you have saved, enter the full NAME of your database or your username in between the ‘
define(‘DB_PASSWORD’, ‘password_here’);
Using the details you have saved, enter the full PASSWORD of your database in between the ‘
The next step is to get your secret key, so go to:
https://api.wordpress.org/secret-key/1.1/salt/
To get your key and then replace the:
define(‘AUTH_KEY’,???????? ‘put your unique phrase here’);
define(‘SECURE_AUTH_KEY’,? ‘put your unique phrase here’);
define(‘LOGGED_IN_KEY’,??? ‘put your unique phrase here’);
define(‘NONCE_KEY’,??????? ‘put your unique phrase here’);
define(‘AUTH_SALT’,??????? ‘put your unique phrase here’);
define(‘SECURE_AUTH_SALT’, ‘put your unique phrase here’);
define(‘LOGGED_IN_SALT’,?? ‘put your unique phrase here’);
define(‘NONCE_SALT’,?????? ‘put your unique phrase here’);
With your secret key.
Once you have done this, you must remember to save this file as wp-config. So, basically, you are removing the sample from the name.
Then upload this to your server in main WordPress root folder.
6 – Install The WordPress - Once you have done the above it is now time to install your WordPress.
All you need to do is go to:
www.yourdomainname.co.uk/wp-admin/install.php
And follow the steps to complete the whole process.
Obviously, remember to replace the yourdomainname with your own domain name.
7 – Login – Once you have completed the installation, it is now time for you to login and start creating your masterpiece. It is important to remember that you can change any of the information you entered in the previous step, apart from the login name, so if you do not want it to be Admin, we suggest you think about what you do want it to be before you create your WordPress site.
There is one final thing you might need to think about as some servers have an index.html that you need to delete to let the index.php take priority and then start displaying your new site.
Good luck!
How to Learn WordPress Marketing
May 25th
WordPress is a fantastic medium of content sharing and also for marketing. Many internet users and also business owner has seen the potential in blogging, and taken the advantage of earning additional income from it. In this article I will explain to you some very simple methods on how to learn WordPress marketing. This topic covers the step you will need to grasp to be able to make money with your WordPress blog.
#1 – Research
The first step that I would like to point out on how to learn WordPress marketing is the importance of doing research on your business. In this process you will need to do list down what your niche is, related products, understanding your potential customers and performing keyword research.
If you got this step right, then everything will follow your way into profit. Do not take for granted this step. Being good at research is one of the key to build a successful WordPress.
#2 – Building your WordPress site
When you have done your research, and have an outline of what your WordPress site would be, the next step on how to learn WordPress marketing is to build your WordPress site. This includes purchasing relevant domain name to your product or service offer, installing the WordPress onto your site, and customizing your site.
When building your WordPress blog, it is important to use top WordPress plugins to help monetize your traffic so that they will convert into sales. Every traffic that does not click on your link, or opt-in to your mailing list is a waste of traffic.
#3 – Adding Content
Now that you have your WordPress site up and running, the next step on how to learn WordPress marketing is to add relevant content to your site. To start off, try building at least 5 pages on your blog, and 3 or more blog posts. Without content, your website is pretty weak to get ranked in the search engine.
When you have put up content on your site, now you should put relevant product offers that you have researched about on the first step. Keeping the product offer relevant to your content will convert better.
To conclude, the basic step on how to learn WordPress marketing is to perform thorough research and analysis on the niche that you are promoting, learn how to build good WordPress site, and adding content with relevant product offers.
You can also get the best WordPress online training for WordPress marketing by clicking here. In this training, it will cover every aspect in detail so that you will learn every single bit on how to learn WordPress marketing.
