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Offline marketing
Offline marketing
Online Marketing For Offline Business
Feb 22nd
Geographical marketing of local brick and mortar businesses on the Internet is a very important part of your overall marketing strategy, if not the most important aspect. It is something that all businesses should do no matter how small. Today over 80% of Internet searches result in an offline purchase. Do you really want to miss out on this fact?
If you use the Internet at all you know that when you want something, you get on your computer and you “Google it” to find it (or maybe you try Bing) but you go to your computer and you look for the product that you want. If you see no local results you might turn to your phone book, assuming you even have one, but if you find a business carrying the product you want, that’s where you go.
The great news is, this marketing your small business budget can afford. I am not saying to cut off all your offline marketing but the truth is, you need online marketing more than anything right now. You must have some sort of web presence.
You can do this in a variety of ways:
A self-hosted WordPress blog/website – Essentially all a blog is, is a dynamic website that has changing content that can be interactive. They are easy to set up, inexpensive, and can be as complex (and expensive) or as simple in terms of design as you want. You own your content, no one can delete it unexpectedly, and you have tremendous control over design, SEO (search engine optimization), and other features that will help your website/blog be found.
A Free Blogger or WordPress.com blog – Completely free, but you have little control over design, and there have been times when users go to their blog to find that it has been deleted. They did not save all their wonderful content and it’s just all gone. This is a good way to start, but make sure to save your blog content.
Social Media – You can get a free Facebook account, and a free Twitter account and make sure to keep them updated, but honestly this should be done in conjunction with your website/blog anyway. It is a good way to get a following and a lot of traffic to your site, which means more traffic coming in your door. If done properly, some of these things can be completely automated.
With it being so simple to get started, why would you want to miss out on any of the local clients that are out there every day searching for you 24/7.
Effective Marketing Tips – Use Offline Marketing to Drive Traffic to Your Website
Feb 21st
Want to get more traffic to your website using offline marketing tactics? Read and implement the ideas in this article and you’ll have increased traffic from your offline marketing efforts!
Do you, like many business owners, focus too much of your website marketing to strictly online tactics? Getting traffic coming to your site from offline sources is not only easy, but there is very little competition, comparatively.
Implement these 3 simple techniques and you’ll see your offline to online website traffic increase quickly.
Tip 1 – Classified Ads
Well written classified ads placed in the right newspapers and magazines can generate veritable floods of traffic to your website when done correctly. The key is to draw your prospect in with a catchy headline then immediately identify the problem you have a solution to.
With a strong call to action, simple classified ads would quickly become your primary source of online traffic!
Tip 2 – Business Card Call to Action
Take out your business card and have a look at the back of it. If it is blank you are missing out on one of the most overlooked – yet most easily leveraged – forms of offline advertising… the back of your business card.
You should have a strong call to action for a free gift of some kind that you offer through your website. Since your web page is a 24 hour sales person who never gets tired, when they request your free gift, be sure to make them a special offer for one of your products or services.
Tip 3 – Post flyers in public places
Local libraries, grocery stores and even your local coffee shop all probably have some kind of public space where you can post a flyer advertising your website.
The key is to stand out from the crowd and provide a compelling call-to-action that will motivate your prospect to visit your site when they return home. To find out what works, simply look at the other flyers being posted, particularly those that have many or all of the info-slips ripped off the bottom.
Then simply model them with your own marketing message and watch the new traffic start to roll in to your website!
BONUS TIP!
In order to track your offline marketing sources, consider getting vanity domains for each of your marketing efforts. You can then place tracking codes on each of them in order to know what is working and what isn’t.
