The pages that an Internet user sees when he or she clicks on a link on search engine results pages are known as landing pages. Landing pages are important in the sense that they can help in determining the success of your search engine marketing campaign. For example, not everyone that clicks on a link from Google will stay on a Web site for up to one minute and not every visitor that stays for up to a minute will eventually buy something from you or in the case of bloggers, read your posts and leave a comment.Therefore, designing a quality landing page for your keywords is very important when it comes to making the best out of search engines.

1. Firstly, you have to ensure that the information that is present on your pages are related to the keywords that search engine users are actually looking for.
2. Secondly, avoid overloading your Web page with too much content. There are many pages that require scrolling down several times in order to find what you want. Personally, I never last long on such pages.
3. Use simple but yet effective templates.
4. Create Web pages for optimum performance for better and faster loading time.
5. Avoid inaccurate information. This is quite easily a turn-off, when a visitor finds out that the information you present are not true chances are that he or she will never return again.

Following the steps presented above will not only help in bringing visitors to your sites from search engines such as Yahoo, Bing and Google, but it will make it easier to retain them for much longer and eventually achieve your goals.