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Learn SEO
Learn SEO
Should I Buy Links For SEO?
Nov 2nd
Ever thought to buy links for your website? A big question indeed!. Ask Google and it would frown at the idea. This is what Google says about purchased links: “Buying or selling links that pass PageRank can dilute the quality of search results. If you believe a site is engaged in buying or selling links that pass PageRank, please tell us about it.”
What Google says DOES NOT mean that you should not take link-building services. Of course, you should! You’re free to obtain any number of links for your website, provided your intentions are not merely to pass the pagerank. This is what annoys Google – when web masters do not focus on quality and simply stuff their sites with paid linking. Obviously, you aren’t going to do that, right?
Every web master knows how important links are for their website. Without linking your website to others, you seem like kind of aloof in the web world. A link makes you feel connected in the virtual world.
Smart SEO Tips
Hiring link-building companies is fast catching up among the webmasters. Besides, there has been a recent spurt in such companies online. To buy links is perfectly fine as long as the company works on the line of the instructions given by the webmaster and adheres to the ethics.
One of the best ways to create a link is composing well-written articles and posting them on other websites. Google likes THIS. In fact, this has proven to be an effective technique to obtain quality backlinks. So, you can actually buy backlinks without breaching virtual laws or annoying any search engine.
Now, when you indulge in link-building, you must be prepared to work hard. It requires a great deal of your efforts and time to maintain your website at the top position. However, not everyone can effort to spare such time and energy. That’s where the link-building companies come to the scene. The trick to virtual success lies in choosing the right company to buy links. Such companies know what Google wants; know what is acceptable and what is not in the web world; and work as per your guidelines rather than their own money-minting fancies.
Google and every other major search engine observe the quantity and quality of links that lead to a website in their algorithm that ranks search results. An inbound link is one of the keys to SEO success. This has led to many webmasters indulging in black hat tricks to buy links for their website. However, they are soon subject to Google penalty.
One of the safest and smartest ways is to hire link-building services and let the company do the job for you. A reputable company believes in following Google guidelines. At the end, you need to satisfy the search engines; they are the ones who will rank your website in the search results. So, stop thinking whether to buy links or not. Simply hire a good link-building company and open your path to web success.
The Changing Game of Search Engine Optimisation
Nov 2nd
Search Engine Optimisation (SEO) is big business; so much so that a friend recently described it as the “crack” of internet marketing… start talking about SEO and many people start listening! In fact and a whole industry has sprung up around getting your website to the top of the search engine rankings. Today, I want to share an SEO insight that very few people are talking about… one that might turn your current idea of what is involved in SEO on its head.
The Personalisation of Search
Google has, for a while, provided customised search results for users logged into their Google account. Effectively, if you have been logged into Google Mail or a similar Google program then gone and performed a search, Google stores a list of your previous search history. Customised results are then presented, reflecting what Google thinks you are interested in based on your previous searches. This means that logged in to your account, a search on your computer for “sports cars” will present an entirely different list of results to a search on my computer for the same term.
However, all this has now changed!
You may not be aware of this, but Google now presents you with customised search results based on your search history – whether you are logged in to your Google account or not.
Google presents customised results based on 180 days of past search information linked to an anonymous cookie on your browser. You can opt out of personalised results at any time – whether you are logged in to your Google account or not – by clicking on the Web History link at the top of the results page. By default however, Google is presenting you with customised results based on your past searches.
This has some big, fundamental implications for the SEO industry:
Your website no longer has a static ‘Google ranking’. You cannot get to the top of Google for your targeted search terms for everybody.Any tools that monitor your position in the search results are now out of date, and cannot be relied on.Any search agencies that guarantee you top rankings are still working on the old model.
So, as a website owner, what are you going to do?
I see this as yet another step in Google’s quest to help users find the information they want, quickly. Once again this makes it harder to trick Google with so-called “black hat” optimisation techniques. The number of backlinks to your site is now less important, as are meta and title tags. (You should still use these tags – they just aren’t as important in terms of how highly you rank anymore). The answer lies in providing relevant content on your site, that your target market are interested in and searching for. You should still look to encourage links coming in to your site, but an artificially high number of back-links from unrelated sites can get you in trouble.
Besides providing relevant content, make sure you are using Google Analytics (or a similar analytics program) and Google Webmaster Tools to monitor which keywords people are coming in to your site from. Monitor your incoming traffic from your chosen search terms – over time this will be far more useful to you than how high your site appears for a given term.
SEO & Dynamic Website Myths
Nov 1st
A common misconception by some web development companies is that using server side includes for things like navigation can adversely affect the “spiderability” of a website. This is not true, and by not including SS includes you are making a lot of work for yourself in the future when it comes to updating the site and possibly adding more pages etc. The advantage of using an included page for navigation is that you only need to alter one file rather than every single page of the site.
For large businesses or webmasters that have a lot of information stored in a database, they will most likely pass variables in the url and use methods like $_GET, $_POST and $_REQUEST to bounce them between scripts. This can present a problem in that many search engines have difficulty with variables in the address bar because they simply can’t see them. It’s true that even the most modern search engines have problems with parsing variables in the url. A good way around this is to use url rewriting that lets you take a not so friendly url and make it SEO friendly. This is usually done using the .htaccess file to rewrite certain urls depending on given variables. For example, “ww.myurl.com/catalog.php?productid=56221″ will mean nothing to Google and the page may well be indexed, but not specifically for that product or its information (instead it will just index catalog.php as it is without any variables). It’s possible thanks to either.htaccess or a site wide PHP control system to rewrite such an url to read as “ww.myurl.com/products/car-exhaust-24.html”. Even if we have thousands of products in our database, this enables us to get each product with its unique information indexed by Google.
The fact that search engines didn’t index dynamic pages or pages that weren’t strictly coded in HTML used to be true, at least regarding Google which is the number one search engine most webmasters want to appear on. This is simply not the case anymore! Pretty much all modern search engines are able to parse web pages that are formatted in HTML and PHP, or a combination of both. For example, index.php can contain both HTML and PHP code to generate the desired appearance and functionality of the page. Googlebot parses HTML, so this isn’t a problem. A good way to test this is to view the source code for your page once it has finished loading. What you see in the source code in terms of HTML is what Googlebot will see too!
The fact is that making your website dynamic with PHP or ASP etc can be a bonus to your SEO campaign. Server side scripting can output different content to your pages at random on each reload, what time it is or even based on a users past actions or habits! So every time Google comes to look at your site, your scripts could serve up different headers, text and images! This will make Google and other search engines think you keep your site well up to date and the content is always new and unique.
