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Social Media Tips
Social Media Tips
Social Media Marketing Is About Social Media Optimization
Oct 13th
While Google and Facebook scramble to mimic each other’s best points, a new social media platform, Kooiii may be quietly sneaking under their guard. Kooiii has been built from the ground up with a business networking mindset combined with a fully integrated search engine function that incorporates revenue generating streams based upon the AdSense model.
Founders Dave Gilbert and Andy Zeus Anderson have practised what they call Social Impact Marketing (SIM) to raise Kooiii from the visitor depths to an Alexa ranking of 101,572 as at August 30 2010. Kooiii’s entire philosophy is based upon people helping each other and the Social Impact Model (SIM) that Gilbert and Anderson are using embraces the concept of empowering real people to have a real presence online.
Kooiii really comes into its own when you take into consideration the in house pay per click advertising model (KART) that they use. Intelligently structured with scrolling ads ensuring that ten – twenty bidders have an equal chance of getting their ad seen, Kooiii effectively offers a cheaper pay per click advertising medium than its competitors while returning up to 75% of advertising revenue to publishing partners.
Social impact marketing is set to become the new buzz word and Kooiii has inbuilt channels teaching users how to use social media the right way in a marketing sense. ??
It wasn’t long ago that Facebook was unheard of and Twitter remains a social networking phenomenon that literally seemed to happen overnight.?While there are many imitators trying to grab their little share of the social media market very few are forging new ground. The Kooiii model is different enough to warrant a second look.
Kooiii could be the next social media hit it has everything that people like in a social media sense, while tapping into the mindset of the small home business owner and providing tremendous earning potential via its advertising medium KART advertising.
Your Social Media Guru Left the Company – Now What Do You Do?
Oct 13th
Lately I’ve noticed a problem that I thought was worth bringing up. That is; what happens to your social media when the person who’s doing it goes away? This was brought to mind because it’s this time of year when organizations elect new leaders and volunteers change positions and move on. For many organizations that means that the person who was doing your social media has gone. Have you made provisions to replace them? Often times the answer is no. That means that any momentum you created through Twitter, Blogging, Facebook, etc. is soon lost. And often times, the new person taking over has to start from scratch all over again because the last person doing the social media had all the passwords. This also can be a problem in itself. So what do you do? Here are three tips: 1. Before you ask volunteers or employees to step in and handle social media for you, create a policy for your organization. Outline the parameters of use, i.e., the goals of use, platforms used and what is considered appropriate for public sharing. Also outline the consequences of a breach of social media policy. Sounds like a small thing, but the fact is that your organization could be found libel for the comments or actions of one of your volunteers or employees who are using social media on your behalf. It happens all of the time. Remember whatever you put out on the Internet stays there forever. This is one of those cases where it’s not better to ask for forgiveness than permission. Make sure what employees are posting on social media is appropriate at all times. Here’s a link to Intel’s Social Media Guidelines as a sample. http://www.intel.com/sites/sitewide/en_us/social-media.htm 2. If you’re going to have a presence on Twitter, or Facebook, etc., I recommend that the organization have official control over the accounts. Meaning, take the time to make sure your profiles are designed in accordance to your organizations branding standards. Create a professional background that matches your website and clearly communicates that you are the “official” page of the organization. Here’s an example: http://www.twitter.com/southwestair 3. Keep a master list of passwords and change them regularly. This is recommended to help cut down on unwelcome hackers into your account. Also, it will allow you to keep up on your accounts in case of personnel changes. Social media is not going away, so as businesses and organizations adopt this technology into their cultures, it’s important to take a few extra steps to insure that the experience will be a successful one for you and your organization right from the start. Wendy Kenney is the author of the upcoming book “Build Buzz For Your Biz: How to Market Your Business for Little or No Money.” She is also the Founder of 23 Kazoos, a creative marketing agency that specializes in helping business owners build buzz through social media marketing and creative marketing strategies.
