on marketing, traveling and living…
Posts tagged Bet
2 Marketing Strategies That You Can’t Go Wrong With
Jan 28th
If you didn’t already know, there are some offline marketing tips that can really blow the lids of your sales and profits. I would know, because I have been using these techniques to make alot of money in my business, and I’m willing to bet that you would like to get your hands on these strategies so that you can become profitable too.
Luckily, I will share some of these techniques in today’s article for you. The first thing that you need to know is that success won’t come overnight. Some of these techniques will drive customers into your store almost immediately, while most of the strategies will take some time because you have to be patient as you get your marketing message out to the world.
So what are some of these marketing strategies that I am talking about? Well I’m glad you asked. Let’s take a look at a great technique that can improve sales simply and easily everyday.
1) Joint ventures
Joint venture marketing is a great way to get sales for free. Plus, you can earn alot of money in the process. If you’re a relatively new business owner, then you should know that your business can be launched via the use of joint ventures. If you want to go down this route, make sure you have pinpointed a similar business in your area, and make sure you write a good proposal letter to get them interested in the deal. Here’s another technique that can improve your sales and profits.
2) Direct mail
Direct mail has been around for a long time now, but very few people are using it to their advantage. Direct mail is still alive and kicking, and has no intentions of going out of style soon. As long as the post office stays in business, direct mail will be here for the long haul.
So how can you use direct mail efficient for you? Well, one of the best ways to use direct mail is to keep in contact with your customer list. If you’re currently not reaching out to your customers using direct mail, then you’re missing out on a huge opportunity for getting them back into your store to buy from you again.
It doesn’t matter what your business is. You too can stand to benefit from direct mail marketing. It doesn’t matter if you’re a brick and mortar store, if you own a practice, or even if you’re a mail order vendor – you all can stand to make money from using direct mail.
Even though direct mail is relatively expensive, you can still make money with it. Instead of sending out a letter, consider using a postcard instead. Your postcard should include short tidbits about what it is that you’re trying to sell them, and to get them to take an action of some sort.
Hopefully you will use these tips to make more money in your business sooner rather than later. These 2 ideas alone will have you busy for a short while, all while helping you to boost your sales and profits at the same time.
Good luck with using these tips to make more money in your business.
Dental Practice Marketing – Now The Real Truth About Dental Practice Marketing
May 27th
I bet when you did your qualification studies at university and then onto your dental school you never had it in your mind that you would ever need to do anything related to Dental Practice Marketing.
How things change. Now you have your own dental office with its overheads, staff, patients and equipment all to keep happy and up to date. Something that probably wasn’t on your mind when practicing how be a new dentist at dental school -correct? Now you need to run a business as well as being a fully qualified dentist.
Wouldn’t You Like to Have a Consistent, Predictable Flow of Patients Into Your Dental Office?
This is where dental practice marketing comes in. Leaving aside what you do with your patients once you get them into your chair. Marketing is about getting new patients and existing patients to spend money with you, on a repeatable basis which you can predict.
This predicable type of marketing with clear return on investment means that you don’t have to hope that people are going to come into your dental office. You know from one month to another how much business you are going to do, and how you can increase your business if you wish.
Doesn’t that beat the other option of staying awake at night worrying?
You’re Benefits
If you integrate planned and tested marketing into your dental office you will first and foremost increase your turnover.
Your bottom line increases because you have more new patients coming into your dental office on a predictable and regular basis.
You can build relationships with both your new and existing patients so not only do they spend more money, but they refer you to all your friends. Having excellent dental office marketing systems in-place means that you can maximize this happening whilst increasing your income.
If that isn’t a good enough reason to get involved with marketing then how about increasing the value of your relationships with your patients. A lot of doctors think that marketing is going to annoy or scare their patients away, but actually they are pleased to hear from you. Marketing is about consistent communication not just reminding me when I need to get my check-up.
Best of all, think of the future. By increasing your dental list and the way you do business in your dental office, increases the value of your practice both now and in the future.
The Truth About Dental Practice Marketing
Funnily enough to get the most of your potential and existing patients there is not one solution. Online is not better than offline and visa versa.
The truth and where you find the real gold is combining marketing methods together so that no matter what a person needs and likes, you get them to buy when they are ready.There are different things for different people – one size does not fit all.
The most effective way to do marketing is by doing as many methods as you can in a predictable and measurable way. I wanted to give you a heads up on some of the things you might come across and what they mean.
Search Engine Optimization (SEO) – this is all about where your website/information appears on Google and this is increasingly important as 80% of people are searching for dentists online. It is called natural search positioning because you don’t pay directly for a place; Google ranks you instead (which is a whole article in itself).
Pay Per Click (PPC) – these are the adverts that appear on the right-hand side when you do a search on Google. Businesses have paid money to appear on this list, and bid against one another for position.
Social Media – Facebook, Twitter, Delicious etc there are hundreds of websites which are all captured under the social umbrella because people are engaging in conversation and sharing stuff with each other.
Video Marketing – this comes in many different forms but in essence using video as the media to get your message across to your patients.
Email Marketing – it is mind boggling how many emails get sent every day. By putting together a useful and effective marketing campaign that means you can keep in touch with your patient list regularly and very cheaply.
Direct Marketing – sending many different forms of adverts through the post so that people receive something physical to read like a brochure or a postcard.
Sales Letters – the original and still incredibly effective method of communicating and selling to your potential and existing patients.
Tele-marketing – call people on the telephone to sell or inform your target audience.
Speaking – engaging in public speaking can be a really effective way of speaking to lots of existing and potential clients all in one go.
There are many more, newsletters, faxing, webinars, PR to name a few but the best thing is mixing it up.
Why I Advocate You Get a Domain Name Now
Oct 23rd
As a writer, one of the niche markets I am passionate about is travel writing. In fact I have imagined myself traveling to so many places and writing about them. However, because of my studies, I have been taking my time in launching out. Last month, a friend informed me about some good travels deals and I thought how great an idea it will be to have blog or website for travels.
First, I decided to get a domain name – Ajala travels. If anyone had asked me if I was sure it was available, I could have sworn it was not taken because Ajala is not an English word. Ajala was the Nigerian name of a man who was said to have travelled round the world in a rickety jeep. Well, I can’t prove the authenticity of the story but the name Ajala is now being used to describe any Nigerian who travels a lot. How in my wildest imagination I was certain the name would be available beats me. Anyway, I set out to buy the name only to discover that it was not available. I tried Ajala.com, ajala.net and ajala.biz – already registered.
Can you guess how I felt? Bewildered! I sat for a while wondering which other name to go for. Then, what about my name! The thought of it! I quickly checked the availability of my name. Thank goodness! It was available probably because it is a unique name. I would have mourned for ages if my name was taken. Then it dawned on me that no one is a custodian of names and ideas. I learnt that it is good to take action immediately. I remembered the story that was told about the first man who would have invented the seat belt but was discouraged by his wife and someone else did. I bet he wished he did not listen to his wife but took action.
You may not be ready for an online presence but you have plans to brand yourself online in future. I recommend that you go buy your domain name now! Domain names at $10 per year from Google are economical. You certainly can pay $10 yearly to maintain your name.
If you are already blogging on blogger for instance, you can use your domain name on your blog. Google has also made it easy such that you can buy a domain name through Google apps. Go to setting on your blog, click on publishing and click on custom domain, check availability and follow the process to the checkout page and get yourself a domain name.
If you don’t have a blog, just go ahead and buy your domain name from GoDaddy or Enom, which are also the domain name registrars Google uses. When you are ready to blog or own a website, your web host is not going to turn you down because you already have a domain name.
Imagine if you become a star or a person to reckon with in future which would necessitate an online presence and your name has been taken. Well, there is the option of meeting the person who bought it first and offer to buy it at a good price. Yea, the person may agree if you are famous and he or she appreciates you. However, you may pay hundreds of dollars for what would have cost you ten dollars. Then imagine another scenario where the person blows his or her top, tweets and shares how selfish you are. That would not be good for your reputation, would it? Let’s face it, if you are diligent in what you are doing, you will be a force to reckon with. So prepare for the future.
Don’t miss the opportunity of having that unique name of yours. Go and buy a domain name now!
