on marketing, traveling and living…
Posts tagged Pay Per Click
Offline Marketing Proves Profitable For Offline Consultants
May 11th
Offline marketing requires that you have a working knowledge of skills such as working with autoresponders, creating a pay per click (PPC) campaign in Google AdWords, basic search engine optimization, website creation and design, writing articles and press releases along with other related internet marketing skills.
At first glance, all the above skills might make it look like you aren’t qualified to do offline consulting, however, there is an easy solution. Many internet marketers have been working with local business owners as offline consultants and accomplishing the above tasks by hiring them out, a process known as “outsourcing”. In this situation you become a middle man by selling the project, organizing the project and maintaining the project while being dependent on the people you hire to outsource the work (remember to make adjustments in pricing when outsourcing).
An “Offline Consultant” will only be of benefit if they can increase the exposure and sales for the local businessman by taking him online and providing services like:
- Search Engine Optimization (SEO)
- Keyword Research
- PPC (Pay Per Click) Advertising
- Article Marketing
- Press Releases
- Having An Autoresponder Setup
I’m sure you realize offline marketing doesn’t consist of only the above services. You’ll make more money if you know how to perform these services yourself and you can easily find pages of tutorials by searching on Google. Another Google search you should consider is one that searches for prices other offline marketers are charging so you can be prepared when presenting your package!
Promoting your offline marketing services is just a matter of basics marketing and promoting by distributing business cards, knocking on doors, passing out fliers and brochures, putting an ad in your local paper, posting ads in Craigslist and just about any method of advertising you can think of that will get you and your Offline Consulting Business in front of local business people. You will be surprised how easy it really is because there is a great need for local businesses to have an online presence and you, my friend, can be the answer.
You can also capitalize or make money on your understanding of offline marketing by creating a video series, e-book or small report on any aspect of offline marketing such as, setting up autoresponders. If you know a lot about setting up an “Aweber Autoresponder” you could explain all the steps involved in setting up an autoresponder for offline business clients and even further explain what options the local business owner has when setting up an autoresponder. Now, if you were explaining how to use Aweber you could use your affiliate link and you could actually put together 2 reports, one report would be directed to the offline marketer and the other could be to inform the local business owner.
The local business man or woman really needs what you have to offer which makes the offline niche very profitable for those who go out and work it. Offline marketing could be one of the most real and attainable business ventures you’ve looked at since you’ve been online!
Internet Marketing And Offline Marketing Combined
Apr 24th
I know for me, when it came to making money in my offline business, internet marketing was totally out of the equation. I didn’t even know how to build a website as opposed to selling products on my website. But now I can officially say that I know what I’m talking about when it comes to interne marketing. It took me 10 years to learn but, I’m still happy that I knew how to make it work.
So are you looking for way to make your business work on the internet? Well believe it or not, it’s not that hard to do at all. In fact, I want to show you some of the benefits of marketing your business on the internet. Here’s the first tip:
1) PPC
PPC stands for “pay per click” advertising, and it’s the fastest way to start earning money from the internet. What pay per click does is that you put up an ad to run on the major search engines (Google, Yahoo, and Bing), and you get charge a small fee for everyone who clicks on your ad.
If you’re operating in a local market, you can easily scoop up all of the traffic that people will search for when they type in a query related to your business. So someone may go to Google and type in “Chicago dentist”. When someone types in this search query, you will show up first in the results. Here’s another way to operate your business online.
2) Google Places
Again, when someone types in a query related to your business, you want to be first on something called Google Places. Make sure you fill out everything that you can including pictures, images, and even videos. Plus, you will want to do the same thing for something called Yahoo Places.
Here’s another tip for using the internet to market your online business.
3) Email marketing
With your own email newsletter, you can send periodic updates to people in your niche, and interact with them on a weekly basis. Consider mailing to your subscribers once a week. This is a great time limit to put on following up on your market. I think to make email marketing very effective, you need alot of subscribers, and people who will follow you no matter what you say in your email newsletter.
To build an email list like this, you have to do all kinds of unusual things to make your newsletter a success. You will want to tell your prospects about yourself, you have to make jokes, and you have to keep them informed of your personal life. People will pick up on this, and will interact with you on a daily basis.
Hopefully, you’ll be able to use these tips to have the kind of business success as possible. I think once you put them into action, you’ll be able to have the kind of success that you dream of. So start putting them into use today.
Good luck with using these tips to have the kind of marketing success that you crave for.
Get Off Your Internet Marketing High Horse And Generate Results!
Feb 26th
You know what’s interesting? There are so many of these internet marketing gurus and experts out there bragging about how much money they are making online on the internet. Don’t get me wrong, there’s absolutely nothing wrong with making an obscene amount of money on the internet.
However, sometimes having lots of success on the internet can cause you to have tunnel vision and cause you to miss the big picture.
The internet is simply ONE vehicle out there that you can use to market your products or services. It is a very powerful vehicle, absolutely. However, it’s certainly not the only game in town.
Smart marketers out there are realizing this and are saying to themselves “Wow if I could make all of this money on the internet, imagine how much money I could make if I combine offline marketing techniques with online marketing techniques?
You would be surprised at what you might find if you get off your internet marketing high horse and start investigating other techniques that can be used to market your business.
So many people argue that internet marketing is the best way to market your business because many of the strategies on the internet are either free or cost very little money compared to offline marketing techniques. That may in fact be true. However, if the name of the game is to make as much money as possible why would you limit yourself to just one technique?
Case in point.
Let’s say you set up a pay per click advertising campaign on Google AdWords. As a result of the testing and tracking of different keywords and phrases, you discover several keywords that are turning a profit for you. Let’s say you find some keywords that you can pay 30 cents a click and you are able to produce a 2% conversion ratio for a $97 product.
100 clicks at 30 cents a click comes to a total of $30. 2% of 100 works out to 2 sales. $97 times 2 sales equals $194. So you spend $30 to make $194? That’s over a 600% return on your investment. A very good return if you ask me.
However, what if by doing a little bit of testing and tracking, you could find a magazine that caters to the target market that you are marketing to. Let’s say it cost you $200 to place an ad in this magazine. That $200 also gets you 100 visitors to your web site. However, instead of getting a 2% conversion ratio, the magazine ad gets you an 8% conversion ratio?
You now will spend $200. 8% of 100 equals 8 sales. 8 sales at $97 a sale works out to $776. So you spend $200 to make $776?
Which would you do, the Google AdWords ad or the magazine ad?
Most people would say they would do the Google AdWords ad. You know what I say? I say I would do both! The magazine ad is still generating a significant profit for me. It might not be as much percentage wise as the Google AdWords ad, but profit is profit in my opinion, I could care less where it’s coming from.
So get off your internet marketing high horse and start testing out some offline marketing techniques. You just might be amazed at what you might discover.
